Mark Sherwin | Marketing For The Future

Send us Fan Mail[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey. Berrier, and I'm here with my man, mark Sherwin. What's up brother? What's going on, Corey? How are you my man? We doing all right? Doing all right, sir. It's that time of year, man. Everybody's in in go mode. Finish up the year strong. It's interesting you say that because I right there, I'm right there with you. Right? I'm, you and I are thinking exactly the same way, but I tell you what a lot of people this is, I feel like this is separation season. The people that are digging in and doing the work right now are gonna far surpass everybody that's not doing the work right now. That's taking it easy and taking it easy since Thanksgiving. And the issue with that is, unless, and I we didn't really tee this up, but unless people are marketing for, again, we didn't tee this up, but , if people are not marketing for the first quarter right now, if we're not doing our work right now, , we're gonna feel that in the first quarter. Any marketing company like myself, right? Since I started this company almost 13 years ago, I can tell you my busy season is right now. Every marketing company's busy season is right now. Why? Because most contractors, this is their slow season. They're, the phone's not quite ringing as much. They're analyzing how their summer went. They're doing a number of things. And now it's just go time, right? Call up your marketing company, okay, how can we prepare? Right? Those are the calls that we're fielding, and it's near constant. And it's an absolute wonderful time to prepare now for the spring, as you said. So, yeah, we're busy. Preparation's key. Like if you're not prepared you're gonna suffer consequences. And I mean, it just goes with anything in life. It's not just ju just not your business, but. . If I don't prepare for my, whatever it is, if I don't prepare for Christmas, come Christmas, I'm gonna be in trouble. Right. So, but it is a big difference. And this is the time where people just need to really focus. It, it just, it's not time to let off the gas. So Mark Leaves nearby is the name of your company. You said you've been, had been around for 13 years. You're pretty local to me. So tell us a little bit about, leads nearby. Tell me a little bit about why you started this company. What was the reason behind you starting a marketing company? Well, my business partner and I, Bob Maita started leads nearby about 13 years ago. Him and I had worked at one of the largest SEO companies in the country. Keyboard ranking it was a. It was a very bad day happened. There was about 315 of us at the time. And I had started very early in the [00:02:30] company and all the executives got let out in handcuffs. So from there everybody kind of went their own ways. And wait a minute. You keep just state the people got hand let out handcuffs. Hold on. , I gotta hear a little bit more about this. It was a publicly traded firm and it was from, the story was, it was just cash off the top. And they were pocketing at it. were the cash cow and the publicly traded, firm and and yeah, so that was bad. It was really bad. The, that's we all went our separate ways. I ended up at another digital agency that didn't quite work out. Bob ended up at a another agency that didn't quite work out, and then we both ended up. He got recruited to go work for the Yellow Pages. I got recruited by him to go work at the Yellow Pages in the digital age digital side. And it was wonderful. We got in there, they've got all these resources and such, and they sat us down. They said, you know what? We've got a, we need a plan for our digital marketing. They were just starting to think about that. At that point in time recently, actually the Yellow pages mark, just there was Dex Nose. Okay. So was it a reseller? Was it, so here's why I'm asking the question actually, just more personal. Was it, thhttps:newpathemployment.com  https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/