Markennamen - makketing - die Interviews

What this episode covers

„Wind“ ist diesmal das Thema bei „2aufeins“ und da kamen die beiden wortgewandten Moderatoren und ihr gewitzter Redakteur auf die Frage, was es denn mit dem Namensfail des VW Vento auf sich hatte. Also haben wir uns über Produktnamen und Markenclaims unterhalten, die irgendwie nicht so funktionierten wie sie sollten. Mehr dazu auch im makketing-Blog: https://bit.ly/3PzxDYS

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Frequently Asked Questions

How long is this episode of makketing - die Interviews?

This episode is 6 minutes long.

When was this makketing - die Interviews episode published?

This episode was published on January 13, 2025.

What is this episode about?

„Wind“ ist diesmal das Thema bei „2aufeins“ und da kamen die beiden wortgewandten Moderatoren und ihr gewitzter Redakteur auf die Frage, was es denn mit dem Namensfail des VW Vento auf sich hatte. Also haben wir uns über Produktnamen und...

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