Market Intel

4 weeks of Finding Your Market Intel from the NO FOLLOWERS Podcast Series starts today.Episode 46: Market Intel How to get it, how to analyze it, customer discovery.....Over the next 4 weeks, we will be dropping episodes, insights, and even some ludicrous co-host sidebars; all focused on KNOWING YOUR MARKET.Taking the "I THINK" out of your decision process.Our podcasts are built from lived experience. Decades of launching, growing, scaling and exiting businesses and products. The goal: cut through the noise and deliver practical guidance you can actually use.Share your questions, comments, and POV with us.Follow, Subscribe, Like and stay tuned for new media and events coming in 2026.In This Episode: ** T-Bob.** Fish.** Get out of here Long John Silver's.** The point of market intel is that it takes you out of the equation.** How do you get market intel?** First you "google".** You go into the market and talk with your potential customers.** Let your customers tell a story. In a story you get a lot of intel, habits, and how they think.** Develop your customer profile.** Where do you go? Engage with your community.** You're trying to find out information about potential customers.** Go online, find meet ups and events. See what your market looks like.** Know the jargon your market uses.** T's experience with entering the bicycle market and getting feedback.** Your observation and soft skills are important. Observe and engage with your market.** T's motorcycle prototype with customer intel and redesigns.** People don't pay attention.** We don't interact, we observe.** Learn to observe, listen, watch body language and facial expressions.** My focus as a builder is craft focused.** We use secret shoppers to gather intel.** We take people through a process. Everything has to be practiced.** Use the language your customers understand and put that in your marketing.** I don't care who you are, the market always knows more.** Don't put your own bias into your product. Listen to the market.** Focus Groups give phenomenal intel if they are done right.** Prioritize your market intel and feedback.** There are your customers/users and your customers/not your users.** People will give opinions even if they are not your potential customers.** Know who is a qualified opinion, customer and user.