Market Intelligence

Market Intelligence ** Fish. ** Get out of here Long John Silver's. ** The point of market intel is that it takes you out of the equation. ** How do you get market intel? ** First you "google". ** You go into the market and talk with your potential customers. ** Let your customers tell a story. In a story you get a lot of intel, habits, and how they think. ** Develop your customer profile. ** Where do you go? Engage with your community. ** You're trying to find out information about potential customers. ** Go online, find meet ups and events. See what your market looks like. ** Know the jargon your market uses. ** T's experience with entering the bicycle market and getting feedback. ** Your observation and soft skills are important. Observe and engage with your market. ** T's motorcycle prototype with customer intel and redesigns. ** People don't pay attention. ** We don't interact, we observe. ** Learn to observe, listen, watch body language and facial expressions. ** My focus as a builder is craft focused. ** We use secret shoppers to gather intel. ** We take people through a process. Everything has to be practiced. ** Use the language your customers understand and put that in your marketing. ** I don't care who you are, the market always knows more. ** Don't put your own bias into your product. Listen to the market. ** Focus Groups give phenomenal intel if they are done right. ** Prioritize your market intel and feedback. ** There are your customers/users and your customers/not your users. ** People will give opinions even if they are not your potential customers. ** Know who is a qualified opinion, customer and user. Sponsor this Podcast!