Market research business outcomes: ROI, business impact, conference submissions with Geoff Lowe and Horst Feldaeuser

In this episode, co-hosts Geoff Lowe and Horst Feldhaeuser pool their collective experiences and discuss what makes a good market research conference submission. The episode explores submissions that tie into conference themes, avoiding anything remotely salesy, how to be concise but not too concise, presenting novel ideas that others can run with, and what makes the best case studies stand out. Ultimately, the discussion covers off the importance of ROI, elusive as it may seem. Enjoy the show.