Market research reflections from the sidelines with Anthony Ahiabuike

On this episode of Now that’s Significant, a Market Research Podcast, Horst Feldhaeuser, Group Services Director at Infotools hosts Anthony Ahiabuike. Up until September last year, Anthony was the Director Strategy & Planning: Consumer & Market Insights at Reynolds. Anthony came on the show to share some reflections after a commanding career in the insights world. He opens with a great sentiment on the beauty and connectedness of the world, and a reminder of how we need to live in harmony with one another. With that as a backdrop, Horst and Anthony discussed: - The speed of technology advancement and for market research this presents an opportunity to gain deeper understanding of consumers - The speed of human interactions and how this is relevant when communicating to consumers, as well as when interacting with internal and external stakeholders - They talked about the importance of being curious, showing interest and be fully engaged in your field, whether that’s as an external partner or internal stakeholder - The then discussed how this helps client teams to deliver better, more meaningful and actionable insights - They raised the point that we as insights professionals need to be aware that sometimes our information end users are focused on specific outputs only, while we might be able to help them to see the bigger picture and add additional value insights - Most importantly though they talked about how life is a collaboration of people and that we can choose lead it with kindness, love and inclusion. We hope you enjoy the show.