Market researchers assemble: Fighting fraud in the insights sector with Vignesh Krishnan

In this episode of Now that's Significant, we spoke to Vignesh Krishnan, the Founder and CEO of Research Defender. Vignesh shared some great insights into the state of fraud in the market research and insights sector. The way fraud has permeated throughout the entire world means insights teams need to be proactively investing in the quality of their market research and consumer data. Focusing on inputs (rather than outputs) is the first piece step that the industry can take to limiting fraud, with such tools as digital fingerprinting, text analytics, etc. We touched on the role that well-designed, shorter, and more engaging surveys plays in getting clearer, more accurate responses, not to mention better payouts. The episode also dived into why we've seen a sharp increase in fraud lately, the potential for fraud in neuroscience, and false positives and false negatives. Enjoy the show