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Marketers are spending billions on data. How do they use it? episode artwork

EPISODE · Oct 9, 2024 · 12 MIN

Marketers are spending billions on data. How do they use it?

from Conversations with MarTech · host MarTech.org

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers.  Host: Mike Pastore, Editorial Director, MarTech Guest: Tzvi Kopetz,VP of Marketing at LushaThis podcast is produced by MarTech, a Third Door Media property.

What this episode covers

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers. Host: Mike Pastore, Editorial Director, MarTech Guest: Tzvi Kopetz,VP of Marketing at Lusha This podcast is produced by MarTech, a Third Door Media property.

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Marketers are spending billions on data. How do they use it?

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Frequently Asked Questions

How long is this episode of Conversations with MarTech?

This episode is 12 minutes long.

When was this Conversations with MarTech episode published?

This episode was published on October 9, 2024.

What is this episode about?

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out...

Can I download this Conversations with MarTech episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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