Marketers are spending billions on data. How do they use it?

Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find out how marketers use this data and how they vet data providers.  Host: Mike Pastore, Editorial Director, MarTech Guest: Tzvi Kopetz,VP of Marketing at LushaThis podcast is produced by MarTech, a Third Door Media property.