EPISODE · Mar 19, 2019 · 30 MIN
Marketer's Brief
from Ad Age Insider · host Ad Age - Host E.J. Schultz
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.
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Marketer's Brief
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