Marketer's Brief

from Ad Age Insider · host Ad Age - Host E.J. Schultz with guest Bob Lachky

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.

Episode metadata supplied by the publisher feed · Published Mar 12, 2019

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Marketer's Brief

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This episode was published on March 12, 2019.

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