Skip to content
Marketer's Brief episode artwork

Mar 12, 2019 27 min

Marketer's Brief

from Ad Age Insider Hosted by Ad Age - Host E.J. Schultz with guest Bob Lachky

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Marketer's Brief

0:00 27:52

No transcript yet.

Requests help us decide what to transcribe next.

Frequently asked questions

How long is this episode of Ad Age Insider?

This episode is 27 minutes long.

When was this Ad Age Insider episode published?

This episode was published on March 12, 2019.

Can I download this Ad Age Insider episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.