EPISODE · Mar 4, 2019 · 24 MIN
Marketer's Brief
from Ad Age Insider · host Ad Age - Host E. J. Schultz
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.
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Marketer's Brief
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