Marketers’ Data Deprecation Denial

from What It Means: A Forrester Podcast · host Forrester

Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.

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This episode was published on December 19, 2024.

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