Marketer’s Intuition Revisited: Is There a Place for Intuition in Web Page Optimization?

Previous MarketingExperiments surveys showed intuition was unreliable when it came to predicting the best page performance, the best headline, the best copy in the test cases we studied: Our survey-takers were wrong at least 50% of the time. But the very nature of optimization includes an element of intuition. How can it be honed to its maximum reliability? Should we ever trust it? You’re invited to use your intuition at our next Web clinic to assess examples of Web page optimization. Test yourself against the test results. You may be surprised, or not!