MARKETERs Live - Ambush Marketing e sport: quando la pubblicità diventa illegale (Ep. 76)

from MARKETERs Live · host MARKETERs Live

Il campionato europeo di calcio 2020 è una competizione molto seguita e attesa. Come tale, si può capire perché è allettante per i marchi sfruttare l’attenzione globale e l’interesse del torneo, schierando iniziative di marketing che sfruttano la popolarità dell’evento. In questo episodio analizzeremo i principali casi di ambush marketing durante le partite di UEFA Euro 2020. [Articolo su This MARKETERs Life: https://www.thismarketerslife.it/marketing/ambush-marketing-sport/]

Episode metadata supplied by the publisher feed · Published Jul 15, 2021

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MARKETERs Live - Ambush Marketing e sport: quando la pubblicità diventa illegale (Ep. 76)

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