MARKETERs Live - Brand Journalism: storie di valore e valore delle storie (Ep. 79)

from MARKETERs Live · host MARKETERs Live

È in costante aumento il numero di realtà che si affidano al brand journalism per incentivare, promuovere e consolidare i valori che ruotano attorno al proprio brand. Ma cos’è il brand journalism? A quale scopo viene utilizzato e cosa lo differenzia dagli altri strumenti di marketing? Quando ben utilizzato, il giornalismo d’impresa può concorrere alla valorizzazione di un brand e alla differenziazione dei messaggi sulla base dei diversi target destinatari. [Articolo su This MARKETERs Life: https://www.thismarketerslife.it/marketing/brand-journalism/

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This episode is 8 minutes long.

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This episode was published on August 5, 2021.

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