MARKETERs Live - Il Product Placement funziona ancora? (Ep. 89)

from MARKETERs Live · host MARKETERs Live

Non c’è dubbio, il product placement resta uno dei topic di marketing più comuni e chi pensa sia una strategia legata ai vecchi film si sbaglia. Con l’evoluzione del digitale, la tecnica di pubblicità indiretta ha trovato altre strade, non limitandosi più solo al mondo televisivo e cinematografico, ma ottenendo un grande impatto sul mondo dei social media. Ma quali sono le tecniche e le regole non dette in questo ambito? [Articolo su This MARKETERs Life: https://www.thismarketerslife.it/digital/social-media/product-placement-social-media/]

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This episode is 7 minutes long.

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This episode was published on December 2, 2021.

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