MARKETERs Live – La sostenibilità non è un’etichetta: come la comunicano le aziende (Ep. 43)

from MARKETERs Live · host MARKETERs Live

“Sostenibilità”. Quante volte abbiamo sentito o pronunciato questo termine? Innumerevoli! Ma per le aziende è tutta un’altra storia: non solo agire in modo sostenibile, ma anche far percepire ai consumatori la rilevanza delle loro azioni nel rispetto dell’ambiente è importante. Per questa ragione le strategie aziendali appaiono colme di iniziative, dalle più ordinarie alle più stravaganti, con lo scopo non solo di essere effettivamente amiche dell’ambiente, ma di trasmettere questo impegno anche ai propri clienti. [Articolo su This MARKETERs Life: https://www.thismarketerslife.it/marketing/la-sostenibilita-non-e-unetichetta-come-la-comunicano-le-aziende/]

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This episode is 7 minutes long.

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This episode was published on September 10, 2020.

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