MARKETERs Live – Lo smartphone e la consumer journey (Ep. 20)

from MARKETERs Live · host MARKETERs Live

Il ruolo dello smartphone nella nostra vita è sempre più rilevante: è uno strumento onnipresente nelle nostre scelte, verso le quali risulta spesso decisivo. È diventato anche un elemento di entertainment dal quale facciamo sempre più fatica a fare a meno, con un uso al limite del patologico. Come agiscono le marche in questo scenario? Come intervengono sul ruolo del cellulare nella consumer journey? Articolo su This MARKETERs Life: https://www.thismarketerslife.it/digital/digital-experience/lo-smartphone-e-la-consumer-journey/

Episode metadata supplied by the publisher feed · Published Jan 30, 2020

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MARKETERs Live – Lo smartphone e la consumer journey (Ep. 20)

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