MARKETERs Live - Pubblicità ingannevole e filtri: il confine tra lecito ed illecito (Ep. 88)

from MARKETERs Live · host MARKETERs Live

La pubblicità ad oggi fa decisamente parte delle nostre vite, essendo presente in numerosi ambiti e in diverse forme. Interagendo col mondo esterno entriamo in contatto quasi ‘di conseguenza’ anche con il mondo pubblicitario, come spettatori, lettori, utenti, etc. La realtà pubblicitaria è regolata da una serie di norme che però, in alcuni casi, non vengono rispettate: in alcune di queste situazioni, la pubblicità viene definita come ingannevole, esaltando cioè qualità che il prodotto non possiede e influenzando il consumatore. Ma dove è collocato questo labile confine? [Articolo su This MARKETERs Life: https://www.thismarketerslife.it/digital/pubblicita-ingannevole-e-filtri/]

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This episode is 5 minutes long.

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This episode was published on November 25, 2021.

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