MARKETERs Live – Quando il consumatore premia il brand: la pratica del buycottaggio (Ep. 24)

from MARKETERs Live · host MARKETERs Live

Conosci il buycottaggio? E no, non abbiamo sbagliato a scrivere il termine inglese. Diametralmente opposto al boicottaggio, il buycottaggio promuove l'acquisto di particolari marchi e prodotti, allo scopo di favorire una causa politica, sociale o ambientale. Scopriamo di più su questa nuova pratica! Articolo su This MARKETERs Life: https://www.thismarketerslife.it/marketing/busines-society/quando-il-consumatore-premia-il-brand-la-pratica-del-buycottaggio/

Episode metadata supplied by the publisher feed · Published Feb 27, 2020

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MARKETERs Live – Quando il consumatore premia il brand: la pratica del buycottaggio (Ep. 24)

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