Marketing 101: How We Built a Brand from the Ground Up

Special guest - our marketing director is here with us today so we'll spend some time talking about marketing 101. Madeline started out as our team photographer almost 5 years ago. She quickly got involved in updating our marketing - she was seeing it out in the field every day and noticed we lacked consistency. Slowly but surely we created a marketing department. But how do you get started building all of this out? It may seem obvious, but once you have a logo, use it as your baseline. Pull the colors out of there and the fonts. Any other graphic elements? If you're not sure what to spend your money on in marketing, start with the free stuff. Make a free Canva account and create social media graphics. Experiment with the free stuff and solidify your style and branding. Mark and Sarah talk about metrics all the time. It's the same with marketing. You have to track your metrics. What are people responding to? What is actually creating leads? Marketing is all cumulative. There is collateral impact. Maybe someone saw your signs and billboards, but then decided to make the call when they saw your moving truck. Google is a whole other beast in itself. What do people see when they search your business on Google? Or do you even show up when someone searches "best real estate team in St. Louis," etc.? Are you asking your clients for reviews? Remember, consistent reviews matter. And don't get caught up if they're aren't all a perfect 5-stars. The way you respond to those gives you credibility and it also assures people that the reviews they're seeing are actually real. At the end of the day, shoot for consistency in branding, messaging, and frequency.