Marketing a lifestyle brand and tailoring CX based on geographical location with Stephanie Cohen (Founder, Stephanie Cohen Home)

On this episode of Retention Chronicles, we’re joined by Stephanie Cohen, Founder of Stephanie Cohen Home, a brand exceeding their customers' expectations with exceptional service and beautiful, quality furnishings. On this episode, Mariah and Stephanie talk about Stephanie’s background as an interior designer and how that influenced building out Stephanie Cohen Home, walking through the customer experience and recognizing there were too many steps a customer had to take to purchase, eliminating customer friction in the buying process, taking glam shots for product listings, marketing through lifestyle brand marketing, tailoring the customer experience based on geographical location, and more!