Marketing agility - the art of operational excellence for marketers - Andrea Fryrear

What does agile marketing look like in action? Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization. In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology. Join the conversation and learn about: What is agile marketing exactly? How does it differ from traditional marketing? The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiences The state of agile marketing adoption in the B2B tech industry How does agile marketing look in practice? Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/ Visit the AgileSherpas website: https://www.agilesherpas.com/