Marketing analytics for creatives and small business owners

Marketing analytics for creatives isn't just for big brands with big budgets anymore. Not with the release of AI along with free resources like Google Analytics (GA4) and BigQuery.In this episode, Lorraine A. Wheat breaks down why the most successful small business owners and creatives aren't just skilled, they are tracking their data. Here's what we cover:Why are analytics worth it? Organizations that tracked their analytics saw an 8% average profit increase and a 10% cost reduction. What do the numbers say about customer acquisition? What's the actual ROI? We also cover marketing analytics fundamentals: CAC, LTV, ROAS, CTR, attribution modeling, A/B testing, regression, and more. THis is designed for creatives who have never touched a dataset.data sundayy is a data storytelling company helping thought leaders, content creators, and small businesses connect with women of color. Subscribe for weekly episodes on YouTube and find us on Spotify.🎙️ Subscribe: https://youtube.com/@datasundayy 📖 Loves Clashing (YA novel — available wherever books are sold)#MarketingAnalytics #DataForCreatives #WomenOfColor #SmallBusinessMarketing #ContentCreatorTips