PODCAST · society
making money for sundayy brunch
by Lorraine A. Wheat
Data Storyteller and YA Romance Author Lorraine Annette Wheat is on a journey to use data storytelling to increase her revenue so she has more money for Sundayy Brunch. She discusses the trends, conversations, and cultural facts impacting her wallet and her creative life in the entertainment industry as a woman of color. If you love data, AI, and believe data can grow your bank account, then join Lorraine as she discusses her passion for data on this podcast titled, the creative musings of a data storyteller.
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Time travel & ACID on Google Cloud
What if the numbers and spreadsheets you avoid are actually the keys to unlocking your greatest creative freedom? What if understanding your audience didn't dilute your art, but amplified it to a billion-dollar success? What if the barrier between storytelling and data science was just an illusion?These are some of the invitations and provocations we explore today. I’m doing something beautifully complicated: merging the heart of art with the structure of data. As a young adult romance author and the creator behind data sundayy, I know firsthand the friction creatives feel toward technology—and the liberation that comes when you learn to harness it.Today, we go to all sorts of places you might not expect. We touch on Christopher Nolan's visionary IMAX strategy for The Odyssey, the fallacy that data is only for tech gurus, and what it truly means to build a data lakehouse. We explore the architecture of Google Cloud, the magic of Apache Iceberg, and what happens when you need to prevent a massive media server from crashing.This is a deeply insightful, accessible, and sometimes pretty funny conversation. In fact, we even take a quick detour to celebrate the power of a perfect Texas-inspired taco in Los Angeles. Listen in as we explore the exhilaration that comes when you dare to use data to fiercely protect your creative time and energy.If you’ve ever wondered how to step into a more data-savvy creative life, how to get your art out into the world smarter, or just how to make sure there's always money left for sundayy brunch—this is an absolute "do not miss" episode.
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Storytelling with Google Cloud: WTF is Google Cloud?
The conversation covers the current data center boom, controversy and protests surrounding data center construction, and the potential for data to drive revenue growth using low-cost options like Google Analytics and BigQuery.TakeawaysData center construction is a hot topic with controversy and protests surrounding it.Data has the potential to drive revenue growth using low-cost options like Google Analytics and BigQuery.Chapters00:00 The Data Center Boom01:01 Controversy and Protests01:50 Data and Revenue Growth
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Marketing analytics for creatives and small business owners
Marketing analytics for creatives isn't just for big brands with big budgets anymore. Not with the release of AI along with free resources like Google Analytics (GA4) and BigQuery.In this episode, Lorraine A. Wheat breaks down why the most successful small business owners and creatives aren't just skilled, they are tracking their data. Here's what we cover:Why are analytics worth it? Organizations that tracked their analytics saw an 8% average profit increase and a 10% cost reduction. What do the numbers say about customer acquisition? What's the actual ROI? We also cover marketing analytics fundamentals: CAC, LTV, ROAS, CTR, attribution modeling, A/B testing, regression, and more. THis is designed for creatives who have never touched a dataset.data sundayy is a data storytelling company helping thought leaders, content creators, and small businesses connect with women of color. Subscribe for weekly episodes on YouTube and find us on Spotify.🎙️ Subscribe: https://youtube.com/@datasundayy 📖 Loves Clashing (YA novel — available wherever books are sold)#MarketingAnalytics #DataForCreatives #WomenOfColor #SmallBusinessMarketing #ContentCreatorTips
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ABOUT THIS SHOW
Data Storyteller and YA Romance Author Lorraine Annette Wheat is on a journey to use data storytelling to increase her revenue so she has more money for Sundayy Brunch. She discusses the trends, conversations, and cultural facts impacting her wallet and her creative life in the entertainment industry as a woman of color. If you love data, AI, and believe data can grow your bank account, then join Lorraine as she discusses her passion for data on this podcast titled, the creative musings of a data storyteller.
HOSTED BY
Lorraine A. Wheat
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