Marketing & Communication Game Plan: New Patients + Recruiting Therapists with Jimmy McKay

Your business success lies in recruiting the ‘right’ therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect’ therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?Join me, Dave Kittle, in this week’s podcast episode alongside Jimmy McKay, the Director of Communications at Mount Sinai Hospital's Division of Rehabilitation and Human Performance and the Abilities Research Center (ARC). With degrees in Physical Therapy and Journalism, he brings diverse expertise.Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.We will touch on such topics as:The importance of effective communication in various business aspects.Understanding the “who’ rather than the “why”.The "who," "what," and "why" of communication strategy.How do you reflect on your personal strengths and value proposition? Features vs. Benefits Advocating for the problem-agitation-solution-outcome (PASO) framework for crafting engaging messages.The gap between academia and real-world practice.P.S. Subscribe, rate, and review HereAnd, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Fieldmaker Group, may be interested in acquiring some or all of your physical therapy practice. Learn more about potential partnerships, selling your practice, mergers, and more on our website at https://www.fieldmakergroup.comConnect with him on:Email: [email protected]: @davekittleLinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.