Marketing and Communication Strategies in Economic Development │Sandy Dubay, CEcD

Sandy Dubay, CEcD, President and CEO of PPR Strategies, shares her dynamic journey from an early start in economic development to owning her own marketing and communications firm. Joining host Kaycee Bunch, Sandy discusses the importance of relationships, overcoming career challenges, and breaking barriers in the field. She also highlights the value of certifications and continuous learning, offering practical advice and personal anecdotes along the way. In this episode, we explore: The transition from economic development to marketing and communications. Why certifications and continuous professional development are important. Overcoming initial setbacks and fostering long-term business relationships. Strategies for engaging community partners and reaching underserved populations. The different communication styles of male and female practitioners. Quotable: “Think of it as a journey – from bronze to silver, silver to gold, and eventually platinum. Each step helps identify improvements and brings you closer to being truly investment-ready.” Resources and Links Connect with Sandy Dubay on LinkedIn PPR StrategiesSpecial Guest: Sandy Dubay, CEcD.