Marketing & Communications in Energy with CAMS

Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter.On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS.Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust professional background, Hailey is the driving force behind orchestrating the development and design of sophisticated corporate communications campaigns. Her primary objectives include elevating brand awareness and providing strategic support to the marketing and sales teams. In her current role at CAMS, Hailey formulates messaging strategies and leads the execution of targeted marketing campaigns aimed at educating external stakeholders about CAMS and its comprehensive range of services. Prior to joining CAMS, Hailey had extensive experience working with reputable B2C and B2B marketing agencies, where she managed diverse portfolios for clients across industries. Hailey's academic background includes a B.A. in Advertising and an M.A. in Mass Communications, with a specialized focus on social media behavior research.Melissa Kinsella is the Director of Corporate Marketing Communications & Administration at CAMS. She leads the organization's communications team and develops strategic internal and external communication strategies to ensure brand identity and the company's objectives. Since joining CAMS in 2019, Melissa has directed highly effective marketing and branding campaigns utilizing the company's multi-faceted media channels. As a result of her creative approaches, CAMS received constant recognition and traffic to its digital assets, elevating the company's position as a first-in-class steward for infrastructure asset owners. With over 22 years of experience, she manages business operations and support, marketing, and communications, client relations, event management, and organizational development. Prior to CAMS, she held related positions at American Midstream, Egon Zehnder, and Valerus Field Solutions. Under Melissa's leadership, CAMS was recently named one of the Best & Brightest Companies to Work for in the Nation. Melissa holds a Bachelor of Science and Event Management degree from Indiana University.Connect with Hailey at:LinkedIn: https://www.linkedin.com/in/ngocbuihailey/Connect with Melissa at:LinkedIn: https://www.linkedin.com/in/melissahauger/Learn more about the PRSA Houston Chapter, our events and opportunities at