EPISODE · May 14, 2008 · 38 MIN
Marketing and Consumer Products
from Cover Story · host WMR.FM
Lisa Novak, EVP of Ruder Finn West discuss Marketing and Consumer Products submission for the 2008 PRSA Silver Anvil Awards on their work with Fosters Wine Estates America called Hitting a Grand Slam with Wolf Blass Wines Boldest Play. Plus Brandy Shapiro Babin speaks with PRSA Silver Anvil Awards emcee, Food Network and CBS Early Show personality Sissy Biggers.
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Marketing and Consumer Products
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