PODCAST · society
Cover Story
by WMR.FM
We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.
Episodes
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The PRSA Experience
Maria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.
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SEO PR Training
SEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.
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The Wizards of Spin
Brandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how citizens get information.
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How to Hire the Right PR Firm
How to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.
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Young Entrepreneurship
Scott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world. Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed…
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Celebrity and Do-It-Yourself PR
Monique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcoming Reality of Fashion, Reality of Aids Event For Fashion Week 2011, plus she fills us in about the new PRLearningCenter, which offers Do-It-Yourself PR classes.
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Public Relations, Social Media And Customer Service
Public Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.
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Strategic Use of Social Media for Brand Building
Bullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.
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Measurement by Quantity, Quality and Influence
Measurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.
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Personal Public Relations Branding
Personal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.
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Taking Command Of Your Messaging
Taking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.
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JungleBuzz Resource and Discovery for PR
JungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced to us by Gina Milani, Founder of PRServiceBureau.com.
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Bootstrap Your Public Relations
Brandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.
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Mass Interpersonal Persuasion with BJ Fogg
Dr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.
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Social Media Helps Traditional PR Thrive
Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.
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Creative PR and Social Media Policy
Deidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.
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5 New Marketing Truths To Attract Business
Marc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.
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Thought Leadership
Brandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as they chat about the importance of thought leadership in your field.
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Virtual Personal Assistant
Meg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual...
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How To Be a Good PR Person – or PR Client
Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog. He discusses a recent blog post entitled, How to be a good PR person – or PR client
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Social Media Strategies and Tools
Serengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.
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Online News Release Distribution Global Expansion
Vocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in...
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Thrive 2010 Online Web Seminar Preview
Meg and Brandy preview the upcoming Thrive Online Web Seminar, an all-day online conference designed for the business owner and marketing professional focused on maximizing Web presence to drive business. We hear from scheduled speakers Anne Holland from WhichTestWon and Marketing Sherpa, and…
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Online News and Real Time SEO
CMO of Newsforce Dana Todd discusses the state of online news following her SES New York 2010 presentation on Real Time SEO panel, plus we hear a short preview of a preview of Adtech San Francisco 2010.
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Air Date: March 17, 2010
Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S. Small Businesses has doubled since 2009.
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New Rules for Marketing and PR
David Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation, based on one of his best selling books, entitled The New Rules for Marketing and PR.
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Managing Society and Celebrity PR
Society and Celebrity Publicist Shamin Abas, who runs her own Palm Beach, Florida based PR Agency, talks about the clients whom she has been able to optimize their exposure and reach to generate ROI. Shamin fills us in on her ongoing business relations with high profile clients like hip hop...
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Building Your Business Through Social Media
Paul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.
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Social Media PR with PitchEngine
PitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.
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Social Media Not for Crisis or Reputation Management?
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.
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Social Strategist Stuart Foster
Jiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own. They also discuss...
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State of the Media: Trends in Media for 2010
Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a look as new media business models and notes that content sharing trends are likely to continue in...
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Public Relations Trends for 2010
Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends. She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.
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Brands and Strategic Trending
Jody Turner is the founder of CultureofFuture.com, a premier connector of inspirational people and information, presenting at world events, gleaning and reporting back influential design and lifestyle trends to companies worldwide. Jody discusses Dynamic Strategic Trending and how her company was...
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PRSA 09 Preview with Michael Cherenson
APR and Executive VP, Public Relations for Success Communications and PRSA Group Chair/CEO Michael Cherenson previews the PRSA 2009 International Conference. He also fills us in on a newly launched PRSA project called the Business Case for Public Relations.
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PRSA 2009 Conference Preview-Celebrites, Social Values and the Recession
Rita Tateel discusses Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010. Kathy Lewton and Steve Seekins on When a Recession Hits, Reputation Matters More Than Ever. Scott Beaudoin, Jaya K. Bohlmann and Jayne O’Donnell discuss A…
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PRSA 2009 Conference Preview-Careers and Citizen Campaigns
Jenny Schade previews her PRSA 2009 Conference presentation on The Invincibles: Key Essentials for Bullet-Proofing Your Career and Mike Smith discusses his presentation on Barack Obama: A Case Study in Public Relations and the Citizens Campaign.
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PRSA 2009 Conference Preview-Social Media, PR and Healthcare
Brandy Shapiro-Babin interviews Deirdre Breakenridge who previews her PRSA 2009 International Conference presentation on Social Media and the PR Revolution: Its Not Just PR Anymore. Maria Reitan interviews Kyung Han and Rachelle Spero who preview their presentation on Sphere of Influence of Key...
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PRSA 2009 Conference Breakdown
We get a PRSA 2009 International Conference Breakdown with Conference co-chair Marisa Valbona, APR,Fellow PRSA, president, CIM Incorporated. A breakdown of sessions, workshops and networking to come at the event coming to San Diego.
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PRSA 2009 Conference Preview-Bob Garfield Keynote Preview
Bob Garfield previews his PRSA 2009 International Conference Keynote, which ask the question: Is traditional media falling apart before our eyes, and more importantly, are we prepared to pick up the pieces? He explores this topic in his latest book, The Chaos Scenario.
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PRSA Conference Preview 2009-PR Measurement and Practices
Shonali Burke previews her PRSA 2009 International Conference presentation on PR measurement and practical ways in which PR practitioners can apply measurement best practices to their programs and campaigns. Gayle Falkenthal and Joan Gladstone preview their presentation on Let’s Talk Business:...
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Hi Tech Public Relations
Nicole Jordan from the Rubicon Project discusses her work in the fast-paced world of high-tech PR in the Silicon Valley, and she gives her observations on the evolution of public relations.
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Top 10 Risks for Ignoring Social Media Part 2
We continue with our conversation with Kami Watson Huyse, APR to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.
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Top 10 Risks for Ignoring Social Media
Kami Watson Huyse, APR is back to discuss her blog post on Communication Overtones on the top 10 risks for ignoring social media in your current PR strategy.
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Political Side of Public Relations
Michael J. Smith is an innovative communicator, has been elected to leadership positions in the technology marketing profession and helps clients think outside the box. He takes us inside the political side of public relations and introduces us to his new startup public affairs firm
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Integrating Inbound and Outbound News Release Tactics
Integrating Inbound and Outbound News Release Tactics (and How Social Media Fits Into the Mix) with PWR Media Managing Partner Malayna Williams. She weighs both points of Using inbound efforts to gain exposure for your news stories by optimizing your online coverage via search engine optimization...
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Public Relations Mentoring
PRSA New York Chapter President and Head of CKPR Deborah Radman discusses her background in corporate communications, crisis management, public affairs and both business-to-consumer and business-to-business marketing. She also discusses her work with the PRSA's Counselors Academy, an industry…
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Print Media Fallout to Digital
Dana Willhoit, lead press release writer for the PressReleaseSite.com, and she tells us about her work as an award winning newspaper reporter with 17 years experience in the field and how print media has fallen to the digital surge.
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Inside the 2009 PRSA Silver Anvil Awards
Concluding our coverage of the 2009 PRSA Silver Anvil Awards, Brandy welcomes back the chair of the Silver Anvils Awards Committee, Jim Roop and the Chair of the PRSA Honors and Awards Committee, Joice Truban Curry. They're back to recount all of the happenings of this year's Silver Anvil Awards...
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Northern Illinois University wins Best of PRSA Silver Anvil 2009
Melanie Magara, the Assistant Vice President for Public Affairs at Northern Illinois University, discusses their Best of Silver Anvil crisis communications winning campaign regarding last year's tragic Northern Illinois University campus shooting.
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Frequently Asked Questions
How many episodes does Cover Story have?
Cover Story currently has 167 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Cover Story about?
We’re reserving a headline for you. Each week our hosts are joined with public relations powerhouses to share and discuss information which is vital and timely for you to maximize your public relations efforts.
How often does Cover Story release new episodes?
Cover Story publishes regularly with 167 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Cover Story?
You can listen to Cover Story on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Cover Story?
Cover Story is created and hosted by WMR.FM.
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