Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

Episode: 94 Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects. After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success. Speakers: Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland Tara Patterson, Marketing Technology Manager, Orrick (host) Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP About LMA's Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts. About This Collaboration Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!