Marketing & Technology: Is Everything Measurable?

Episode #89 of MoM is one for the books as we sit down with Dux Sy, Chief Brand Officer of AvePoint, who brings a wealth of knowledge from his unique journey from computer engineering to marketing mastery. 🚀 Join us to hear how Dux uses his experience to craft marketing strategies that are not only unique but directly measurable and focused on generating leads effectively. Highlights: 0:00 - Intro 03:30 - Intro Hot Sauce 🌶️ 06:41 - Dux Sy Background 11:05 - About Ave Point 09:30 - North Start on Marketing (Effectiveness, Uniqueness, Measure, Lead Generation, Audience) 13:47 - Marketing Advices w/ Simon 18:34 - 1st shot of hot sauce 🌶️ 26:31 - About Ave Point Events 28:26 - The events experience have changed and how. (Setting, Context, Place, Experience in general) 33:29 - Ads for Events 36:21 - The most crazy event they have done 41:45 - 2nd shot of hot sauce 🌶️ 44:43 - What’s working in digital for Ave Point? Podcast Shift Happens 48:36 - Ave Point it’s everywhere 52:29 - 3rd shot of hot sauce 🌶️ 54:30 - About wine and Jesus (LOL) 56:45 - 3 key moments in Dux life + Lenguages 01:03:08 - AI world question 01:05:35 - Where to find Dux + Goodbyes If you’re interested in how digital strategies like podcasts can enhance customer engagement or want to get a glimpse of some of the most extraordinary events engineered by AvePoint, this episode is a must-listen! 🎧 Don’t forget to hit play, enjoy the ride, and let us know in the comments which part of Dux’s story resonated with you the most! Your favorite quote could be our next big discussion point. -- Connect with Dux: https://www.linkedin.com/in/meetdux/ Learn more about AvePoint: https://www.avepoint.com/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm