Marketing Artificial Intelligence, with Paul Roetzer
from Funnel Reboot Hosted by Glenn Schmelzle
Paul Roetzer graduated with a journalism degree from the E.W. Scripps School at Ohio University and a few years afterwards he founded Ready North (formerly PR 20/20). In 2016 he founded the Marketing AI Institute. The idea for such an organization came from what Paul saw when AI began impacting his agency. He thought the only way marketers like him could work alongside AI would be by better understanding its capabilities. Part of their vision of educating marketers is through an annual event, and in 2019 they held their inaugural Marketing AI Conference. MAICON was on pause during lockdowns, but it came back in 2022. In 2022, He and co-author Mike Kaput published the book we're talking about, Marketing Artificial Intelligence. The book draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. He has also authored The Marketing Performance Blueprint (2014) and The Marketing Agency Blueprint (2012). Through his podcast and as a conference speaker, Paul makes AI approachable and actionable for marketers. He and his family live in Cleveland, Ohio. For details on all things mentioned here, please go to the Funnel Reboot site and navigate to Ep 117.
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