Marketing as a Revenue Engine: From Expense to Revenue Driver

Too often, marketing is viewed as a necessary cost—but what if it’s actually one of your strongest revenue drivers? Join RealPage Industry Principals Krista Hurley and Lisa Haskins for the March episode of Multifamily Talks as they explore how today’s most effective operators are transforming marketing from a line-item expense into a measurable growth engine. Featuring Ariel Baranauckas, VP of Marketing and Recruiting at Carter Haston, and Ashley Mysliwiec, Property Management Marketing Leader at Coast Property Management, this conversation dives into real-world strategies for aligning marketing with leasing, operations, and revenue outcomes. You’ll learn how to: Tie marketing performance directly to NOI and occupancy Shift internal perception of marketing from cost center to growth driver Build stronger collaboration between marketing, onsite teams, and leadership Measure what actually matters in a competitive leasing environment Connect with Krista on LinkedIn for more expert insights!