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Marketing as Practice, Not Function, with Eric Olson episode artwork

EPISODE · Jun 9, 2022 · 24 MIN

Marketing as Practice, Not Function, with Eric Olson

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Eric Olson, CMO at Quickbase. We discuss: Developing a "Win Together" culture Unifying messaging & goals across departments What it looks like to have Marketing own the pipeline

Episode metadata supplied by the publisher feed · Published Jun 9, 2022

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Marketing as Practice, Not Function, with Eric Olson

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