Marketing Beyond the Verdict

In this episode of the Circle of Trust podcast, host Keith Dyer, Founder and Chief Marketing Officer of LEXGRO, welcomes Brittany Hernandez, an attorney and head of legal innovation at Gavel.They delve into the importance of integrating technology, AI, and innovative strategies to streamline law firm operations and improve client experiences. Brittany shares her journey from practicing law to educating lawyers about leveraging technology for increased efficiency and new business models.The discussion highlights lead generation challenges, the role of AI in marketing, and strategic approaches to client intake and qualification. Additionally, Brittany provides insights into valuable courses and thought leaders that have influenced her work in legal tech.