EPISODE · Oct 20, 2008 · 28 MIN
Marketing Change & Consumer Behavior
from The Hook with Katie Kempner · host WMR.FM
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad Controversy.
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