PODCAST · business
The Hook with Katie Kempner
by WMR.FM
The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
Episodes
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CP and B employee Jeff Benjamin
Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on brands that include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways, Method, and GAP.…
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Eric Yaberbaum of Lime Public Relations
Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s counseled a wide range of clients from Sony, IKEA, where I first had the pleasure to meet him…
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Publishing Entertainment Weekly
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.
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Creative Management Roles in Ad Agencies
Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells us about the redesign of Creativity Magazine and Creativity Online, plus she previews the upcoming…
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Marketing Change & Consumer Behavior
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marketing and the decline of the value of the 30 second ad, plus he discusses the Amercian Apparel Ad...
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Advertising Week Preview 2008
Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events designed to...
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Streaming Media and Internet TV
Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind of programming that they are working on.
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Advertising Industry Reporting
Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating with PR Sources and filing accurate stories.
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Social Networks Role in Marketing & Branding
Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to build new businesses. We also hear his take on the role of social networks on marketing and branding
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Digital Marketing Brands
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities of working with incredible clients and brands.
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Cannes Lions 2008 Recap
A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Advertising Columnist Theresa Howard tells us what she got from covering the event
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Bringing Home the Birkin
Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for wealthy and famous clients.
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Cannes Lions 2008 Preview
Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and maximizing their networking opportunities. The Cannes Lions International Advertising Festival is the...
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Product Development & Brand Driven Innovation
Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation. Jonah is the founder of Redscout, whose brand-driven approach to innovation helps them create...
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Technology Brands and Chief Relevancy
Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies.
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Marketing and Blogging
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a viable story.
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Launching New Campaigns and Blogging
Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the adversities when it comes to blogging
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Super Bowl Commercials Review
Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.
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Art Directors Club Awards
Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young talent in visual communications.
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Writers Strike and Super Bowl Ads
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
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Top Ten Guerilla Marketers
Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine including starting an experiential blog.
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Jon Fine of Businessweek
Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or Perez Hilton.
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Ad Council CEO Peggy Conlon
Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of...
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Publishing Writing and Advertising
Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.
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Public Relations and Marketing
Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing communications.
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Theresa Howard of USA Today
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. She has an MBA in marketing from Baruch College.
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Media-Neutral Advertising
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, W Network and Lavalife.
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Cannes Lions 2007 recap
A Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.
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Best Communications Strategies
Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.
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Role of Advertising in Online Media
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
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Relevancy of Print Media
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.
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Branded Production
Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world’s most awarded agencies.
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Superbowl Ads Review
Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.
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Wall Street Journal Relevance
Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the world’s leading business publication.
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Ad Persuasion
Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials with the added perspective from international industry experts.
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Science, Digital Media and Online Advertising
A discussion of Science, Digital Media and Online Advertising with Burt Helm, marketing editor of BusinessWeek.
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Jeff Hicks
President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.
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Publishing Entertainment Weekly
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and popular culture.
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Interview with Martha Kempner
Interview with Martha Kempner
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Warren Berger on Advertising
Warren Berger, who was also one of my very first guest and yet he’s willing to come back.
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CBS News President Andrew Heyward
Andrew Heyward, former President of CBS News, and later in the hour, by Cheryl Procter Rogers, President of the Public Relations Society of America. This comes right on the eve of the PRSA’s Annual Conference. Andrew is a featured keynote speaker. So my first guest, Andrew Heyward, currently…
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Deborah Zdobinski is Executive Director Corporate Communications of Public
Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President and Director of Public Affairs for 4A’s; and Jeremy Miller, Public Relations Director of TBWA…
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Becky Ebenkamp, Entertainment Editor, Brandweek Magazine
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine
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Frank Trullenque on Hispanic marketing and advertising
Frank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building, and Frank Trullenque, VP of sales and marketing, MAG Beauty.
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Role of Advertising in Online Media
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media.
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Ellie Parpis of AdWeek
The Cannes International Advertising Festival, which is considered by pretty much everyone in advertising to be the premier festival award show. Winning a lion at Cannes is a huge honor. The Grand Prix, well, there is nothing that tops that. We know a lot of winning the Grand Prix at the CPB but...
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Barbara Lippert and Stuart Elliott on Superbowl Ads
Super Bowl Ads. Stuart Elliot, Advertising Columnist for The New York Times and right now I am thrilled to introduce Adweek columnist, Barbara Lippert.
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Edna Johnson from Burger King Corporation
Katie chats with Edna Johnson from Burger King Corporation. Burger King appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication functions both domestically and internationally, including media relations, internal…
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Julie Thompson and Jeremy Miller
Julie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide and to Jeremy Miller, Public Relations Director for TBWA Worldwide. These are two of the best minds in the business and I am thrilled that they have taken the time to talk with me.
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Matt Creamer from Ad Age
Katie talks to Matt Creamer from Ad Age, covers the agency beat for Advertising Age.
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ABOUT THIS SHOW
The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
HOSTED BY
WMR.FM
CATEGORIES
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Frequently Asked Questions
How many episodes does The Hook with Katie Kempner have?
The Hook with Katie Kempner currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Hook with Katie Kempner about?
The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public...
How often does The Hook with Katie Kempner release new episodes?
The Hook with Katie Kempner has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Hook with Katie Kempner?
You can listen to The Hook with Katie Kempner on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Hook with Katie Kempner?
The Hook with Katie Kempner is created and hosted by WMR.FM.
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