Marketing Communications: More than Just Tactics- Laci Theriot, APR

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. Laci Theriot, APR, is the Marketing Communications Advisor for Univar Solutions. Laci is an experienced 10-year veteran in marketing and communications with a demonstrated history of producing solid results and working in various industries. She is a strong leader skilled in external communications, digital marketing, project management, content development, public relations, sponsorships, community relations and partnerships, donations, advertising, marketing analytics and CRM, website management, social media management, media relations, event management, and corporate and regional marketing. She is a PRSA Houston chapter board member and assembly delegate of PRSA Houston chapter. In this episode, she shared about her position and how she is able to work with the media and cultivate connections to share the great work of her company and how to obtain strategic visibility. Laci discusses the many benefits to earning the APR accreditation and some insight for members of the chapter who are considering making that step. You can find Laci at https://www.linkedin.com/in/laci-theriot. PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn at @veronicavsopher.