Marketing during the coronavirus + AMA with Mark Ritson

The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers. In this session, Mark covers: Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios” The brands doing a good job throughout the Covid crisis right now How history has taught us now is not the time to start investing in marketing How to convince the board that marketing is worth the investment How we’re all likely to bounce back into the same behaviours as what we did before Covid Planning for a longer term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks What books and courses people should be looking at, as well as Linkedin recommendations How folks should be adapting in the case of redundancy or being furloughed Whether marketing is now being exposed for it’s short-termist approach The things most companies overlook in their marketing