Marketing Examples: Harry Kane, Google Bard & LADbible

In this episode, Andrew Davis and Chris Branch discuss the partnership between Harry Kane, Google Bard, and LADbible as a marketing example in the world of generative AI. They explore the positioning of AI platforms for specific target audiences, the potential of influencer marketing with AI products, and the future of collaborations between AI platforms and influencers. They also speculate on the possibility of media partnerships between AI platforms and broadcasting companies.   Overall, they anticipate seeing more collaborations and are excited to see the results of these marketing strategies.   Takeaways Collaborations between AI platforms and influencers are becoming more prevalent in marketing. Positioning AI platforms for specific target audiences can help differentiate them in a competitive market. Influencer marketing with AI products is expected to grow in the future. Media partnerships between AI platforms and broadcasting companies may be on the horizon. Showcasing the useful and interesting features of AI platforms is crucial for successful marketing campaigns.