Marketing for Introverts: How to Use SEO and Avoid Social Media FOREVER!

Want to get found by the right clients—without spending all day on social media? This episode breaks down exactly how.In this episode of Leaving Academia: Becoming a Freelance Editor, I talk with Laura Jawad, PhD, a former oceanographer, about how she teaches people to use SEO (search engine optimization) to grow their businesses without burning out.Laura shares the exact strategies she uses to make websites searchable, how she creates content that works for her 24/7, and why SEO is the perfect tool for introverts, academics, and anyone building a service-based business online.We cover:🎈 How Laura transitioned from academia to running an SEO business🎈 The SEO tips she uses to get discovered by ideal clients organically🎈 Why blog posts (not Instagram) built her business🎈 The mindset shifts that helped her embrace visibility without overwhelmIf you want to stop relying on word-of-mouth and start building a steady stream of aligned clients, you’ll love Laura’s practical, low-pressure approach to SEO.Resources:🌐 Work with Laura: laurajawadmarketing.com📹 Free training: laurajawadmarketing.com/leaving-academiaWant to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditorWant to attract more clients and end feast or famine? Join our monthly membership for established editors: acadiaediting.com/marketing0:00 - Introduction to the Journey from Academia2:30 - Learning the Basics of SEO5:10 - Developing Your Niche Topics8:45 - Importance of Blog Content11:25 - Crafting Engaging Headlines14:00 - Keyword Research Strategies17:30 - Building Topical Authority20:00 - Using Meta Tags Effectively23:15 - The Role of Backlinks in SEO26:40 - Social Media Presence for Academics30:20 - Navigating Content Structure33:10 - Marketing Your Services Locally37:05 - Creating Engaging Website Content40:30 - User Engagement Signals Explained43:00 - Long-Term SEO Strategies46:20 - Final Tips for Content Creators49:45 - Conclusion and Resources Hosted on Acast. See acast.com/privacy for more information.