Marketing Funnels: Are You Losing Customers Without Knowing It?

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today’s episode, we dive into the critical world of marketing analytics, funnel optimization, and scaling a successful SaaS business. We'll discuss the importance of data-driven decision-making and share insights into building and optimizing marketing funnels to improve conversions and ROI.Joining us today is Mikael Dia, Founder of Funnelytics, a platform that helps marketers and business owners understand their marketing efforts through analytics and funnel visualization.Key Highlights:1. Marketing Funnels & Customer Journey Optimization: Mikael shares the biggest mistakes marketers make and how businesses can optimize their customer journeys to improve conversions.2. Data-Driven Decision Making in Marketing: How businesses can use data effectively to make smarter decisions and visualize marketing performance.3. Entrepreneurship & Scaling a SaaS Business: Lessons learned from building and scaling Funnelytics, including navigating challenges and celebrating wins.4. The Inspiration Behind Funnelytics: What inspired Mikael to create Funnelytics and how he validated the idea during the early stages.5. The Future of Marketing Analytics: Where Mikael sees the future of marketing analytics evolving with AI advancements and shifts in consumer behavior.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.