Marketing GLP-1 Rehab the Right Way for Physical Therapy Practices

Physical therapy clinics that understand this are turning GLP-1 into a revenue goldmine. Here’s how...Dave and Tony talk about one of the biggest trends in healthcare marketing today: the rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro and how physical therapy clinics can intelligently position themselves within this wave.From Kroger’s bold “GLP-1 Balanced Meals” marketing to real conversations about patient psychology, activity vs passivity in weight loss, and building muscle after TKR this episode offers practical, honest takes.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[01:03] — Brainstorming Session: Kroger's GLP-1 Ad[02:14] — Understanding GLP-1 and Weight Loss[03:15] — Creating a Muscle Protective Program[04:21] — Analyzing the Kroger GLP-1 Ad[05:30] — Chat GPT's Ad Analysis[06:30] — Marketing to the Total Knee Replacement Community[06:57] — Active vs Passive Weight Loss Approaches[08:00] — Challenges in Weight Loss and Muscle Protection[08:48] — Marketing to the GLP-1 Audience[10:41] — Creating Effective Marketing Content[12:39] — Chat GPT's Facebook Post for GLP-1 Audience[15:04] — Feedback on Chat GPT's Post[16:59] — Effective Video Content Strategies[18:14] — Manual Therapy Video Feedback[21:35] — Recording and Improving Video Content[24:20] — Using Organic Content and Paid Ads[25:46] — Creating Effective Social Media Posts[26:52] — TikTok Style Videos vs Original Content[30:01] — HIMSS Ad Strategy Discussion[34:06] — Parting Shots--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.