Marketing in 2021 with Keith Weed, Independent Director on Boards inc at WPP, Sainsbury’s, President Advertising Association, President Royal Horticultural Society, Director BITC & Ex-CMO at Unilever

WHO IS KEITH WEED? Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand. He held this role from 2010-2019. In 2016 he was LinkedIn's second most influential writer on the platform in the UK. And in 2017 he was named the most influential CMO globally by Forbes. He was also voted as the Marketers Marketer of the Year by Campaign readers. WHAT YOU'LL LEARN 1. The marketing challenges to expect in 2021 2. What you can do in 2021 to win in marketing 3. His journey to the top