Marketing is a department, not a person with Bec Chappell

Unintentional marketing doesn't work, so what can you do instead? The first thing you can do is listen to this podcast ep where Nicky & Ness cover many different areas of marketing with their resident marketing expert, Bec Chappell. They chat about knowing when to outsource, how to find more clients, where to play with your marketing (and where not to play). In this episode, we welcome Bec Chappell, Bec discusses how to craft a marketing plan that works for your business. With years of experience in the digital marketing world, she shares her insight on understanding your ideal clients, finding the right channels to reach them, and creating quality content that won’t lead to burnout. Learn how to recognise what stage your business is in, identify your message and clientele, look at your competition’s breadcrumbs, collab with non-competing services, troll LinkedIn for insights, ask customers for feedback, outsource when necessary, and find expertise. Get actionable steps on breaking the cycle of feeling like you have to do it all yourself and support those you work with.Tune in now to learn the tips and tricks you need to make sure your marketing plan is tailored to your specific needs!Topics:Don’t spend time, energy and money in channels that won’t help you attract clientsHave a laser focus on your ideal client and who you want to serveDon’t be everywhere; Your ideal client isn’t everywhereInsourcing marketing is a departmentWhen to outsource and in-house your expertiseBreak the cycle of overwhelming marketingMarketing takes time and should have a return on investmentStop looking at what other people are doing on social mediaQuotes from Bec:'Marketing without getting your team involved is like planning a wedding where your partner doesn't know you're engaged'Links:Check out our fabulous guest speaker@bec_chappell on IG - https://www.instagram.com/bec_chappell/ FB @chappellbec - https://www.facebook.com/chappellbec LinkedIn – Rebecca Chappell - https://www.linkedin.com/in/bec-chappell-b003b130/ Learn more about Nicky  at nickymiklos.comGrab The Growth Code™ here!Get your a copy of Healthy Hustle: The New Blueprint to Thrive in Business & Life at www.healthyhustle.com.auConnect: LinkedIn | InstagramContact: 0403 191 404 | [email protected] Music by Jules Miklos-Woodley