Marketing is Challenging, Let's Not Make it Complex - unsold podcast

🎙️ Episode - 1Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action.Timestamps:00:00 - Intro00:36 - Why we are doing this?01:45 - What is marketing?03:35 - Not all software products are the same07:01 - Mindset change15:30 - Manual Vs Automation20:57 - End of the episode.Follow us on Instagram: https://www.instagram.com/unsoldshow/Follow us on LinkedIn: https://www.linkedin.com/in/santhosh-venkatesh-awts/#marketing #b2b #saas #podcast

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🎙️ Episode - 1 Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action. Timestamps: 00:00 - Intro 00:36 - Why we are doing this? 01:45 - What is marketing? 03:35 - Not all software products are the same 07:01 - Mindset change 15:30 - Manual Vs Automation 20:57 -...

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This episode was published on January 8, 2024.

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