Marketing Leadership: Scaling B2B Teams from Strategy to Execution with Hadar Livne

In this episode of Data Planet, host Emma Davis interviews Hadar Livne, Fractional CMO specializing in B2B tech marketing. They explore how growing companies can transform marketing from a support function into a true growth engine by combining data-driven decision-making with strong customer-centric messaging. Hadar shares her approach to stepping into scaling organizations, identifying gaps in positioning, and building end-to-end marketing frameworks that connect strategy with execution. The conversation highlights two key themes: first, why data alone is insufficient for effective marketing—emphasizing the need to interpret meaning, understand customer psychology, and craft messaging that resonates; and second, how fractional marketing leadership can help companies prioritize, structure, and scale their efforts without committing to full-time executive hires. They also discuss common pitfalls in B2B marketing, including over-reliance on “safe” decisions, lack of proper lead tracking, and the importance of aligning internal stakeholders to support long-term growth initiatives. Hadar provides practical insights on leveraging customer conversations, sales feedback, and market positioning to create impactful campaigns that drive sustainable results. Hadar Livne LinkedIn: https://www.linkedin.com/in/hadarlivne