Marketing Life Insurance to Consumer 2.0

This episode covers the current state of life insurance marketing and the magnitude of the opportunity in front of us for 2015 and beyond. As we close out 2015, there’s a few opportunities agents haven’t fully grasped that I’ll also cover those in this episode People in the episode: Jeff Root: [email protected] Mentioned on this episode:STL Community Facebook Ads Training Recent Action in the Sell Term Life Community: We discuss LIMRA’s report on the future role of call centers which is basically us since we’re all selling over the phone.  The report predicted that within 5 years communication by phone will decrease while the use of online chat, email adn social media will all increase. We also have an accountability mastermind call forming where agents can open up about their struggles and challenges in their business and get feedback from the group on a live phone call.  I’m a part of one of these and it’s been very helpful for my business to not only get help with my challenges, but to also learn from other peoples challenges. There was also a very recent update that lowered Google’s search engine share in favor of Yahoo.  It shows just how fragile relying on certain traffic sources really is.  We discussed what happened and the immediate bumps or decreases in website traffic a lot of us received. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.