selltermlife's podcast

A discussion of David Duford's new book that profiles the top producing life insurance agents and talk about his life insurance website generating daily leads for him and how he got there.

How to niche down your life insurance website to get better results, in the most efficient way possible with live examples.

How an agent went from a new website to daily life insurance leads within 6 months. Also an in depth discussion on final expense telesales.

We usually talk about generating our own life insurance leads. This episode is centered around being successful while purchasing internet life insurance leads.

Learn how to get started building a turn key digital marketing process and exactly what that entails.

This episode is all about selling Indexed Universal Life Insurance over the phone

Todd Ewing covers his 7 habits of successful life insurance telesales.

In depth discussion of creating an online marketing funnel and driving traffic to that funnel to generate appointments on autopilot.

Final expense lead programs, sales techniques and how you can sell more final expense life insurance in your business

As the internet continues to provide increasing access to more products, the need for direct mail will grow as means to differentiate brands and sustain existing customer relationships

How agents can innovate the life insurance industry and why they need to.

Getting back to basics of human engagement and getting past a "like, link, share and follow".

Local branding tips with financial services marketing expert Jonas Roeser.

Tips and strategies to building an online financial services business around Gen Y.

SEO, website conversions and building your own systems to generate more life insurance clients.

Discussion on accountability, masterminds and understanding the entrepreneurial framework of "expected value".

Patrick Pegram shares his 30 years of experience in the Mortgage Protection market.

In this episode we interview a life insurance underwriter.  We'll keep the life insurance company and underwriter name anonymous so the interview can be as candid as possible. We ask a broad range of questions from what it takes to become an underwriter, what their average case load is, if cover letters really help.  and common questions many of us have.  Get to know the thought process of underwriters and the underwriting process to place more cases! People in the episode: Jeff Root: [email protected] Mentioned on this episode: Recent Action in the Sell Term Life Community: I share my 7 point process I use every single time that helps me find the best rates available and also place these cases.  Other agents also chime in with their additions as well.   It’s a great resource I spent hours on for anyone that wants to be better at placing higher risks. We also talk about how to handle those prospects who want you to email quotes without ever speaking with you.  Many of us chime in with our best practices of handling this situation. We also share our predictions for 2015.  There’s lots of great technology coming out.  There’s some life insurance software getting millions of dollars of VC funding and new non-med products coming out.  It’s going to be an exciting year to be an internet life insurance agent. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message  

This episode covers the current state of life insurance marketing and the magnitude of the opportunity in front of us for 2015 and beyond. As we close out 2015, there’s a few opportunities agents haven’t fully grasped that I’ll also cover those in this episode People in the episode: Jeff Root: [email protected] Mentioned on this episode:STL Community Facebook Ads Training Recent Action in the Sell Term Life Community: We discuss LIMRA’s report on the future role of call centers which is basically us since we’re all selling over the phone.  The report predicted that within 5 years communication by phone will decrease while the use of online chat, email adn social media will all increase. We also have an accountability mastermind call forming where agents can open up about their struggles and challenges in their business and get feedback from the group on a live phone call.  I’m a part of one of these and it’s been very helpful for my business to not only get help with my challenges, but to also learn from other peoples challenges. There was also a very recent update that lowered Google’s search engine share in favor of Yahoo.  It shows just how fragile relying on certain traffic sources really is.  We discussed what happened and the immediate bumps or decreases in website traffic a lot of us received. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

This week we have Bart Catmull, President and COO of Sagicor Life Insurance. Bart and I have a conversation about Sagicor Life Insurance and the no medical exam life insurance marketplace.  Specifically his thoughts on where it's going and challenges it faces. People in the episode: Jeff Root: [email protected] Catmull Mentioned on this episode:Sagicor Life Insurance Recent Action in the Sell Term Life Community: Some of the community action this week involved a few great opportunities for agents just making the move to selling remotely.  There was a starter website for sale at a rediculously low price that was already generating leads.  An agent decided to focus on his 2 core websites and gave an agent an opportunity to purchase a site he had been ignoring...which is a great asset for a new agent at a price most agents could afford.  I also personally hired several full-time agents from the community who are writing several applications per day now. There was a topic on optimizing for impact.  In other words, agents spend so much time on building a beautiful website or writing a great article, but not enough time on optimizing their website or content to get people to request quotes from you.  We talk about best practices to do this. We also discuss why many agents are focusing on content marketing and SEO as a foundation for their business, but not SOLELY their whole business. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

 There’s a great topic covering a sales concept on how to lower premiums on term coverage WITHOUT adjusting coverage amount OR term length.  It’s a great differentiator when you have someone shopping you on price. There’s also a couple topics some agents have started about their new websites.  One agent just brought his niche website live and is looking for what his next steps should be - we’re dishing the advice and he’s already on the 2nd page of Google for his main keyword and he just launched. Another agent generated his first few leads off his website and wants to know what his next steps should be.  It’s different for every website, so we’re helping him and sharing what we feel his next steps should be based on his goals. Anyone who has a website that they want to generate leads on should start their own thread in our community as it’s a huge accelerator to bringing leads in quickly. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

Nick Perry is on this week's episode of the Modern Life Insurance Selling Podcast.  He's owner of the Independent Life Insurance Agent Association and we'll be covering: 1.  Selling high risk cases and "on the fly" field underwriting tips.2. What to do when you don't have enough leads.3.  Should you take advances or go as-earned?  Also, when assigning commissions makes sense.4.  When to use non-med coverage and when to use medically underwritten coverage. There may also be a Jay-Z track mixed up in this episode somewhere. People in the episode: Jeff Root: [email protected] Nick Perry:  [email protected] Mentioned on this episode: Independent Agent Life Insurance Association (iliaa.org) XRAE Recent Action in the Sell Term Life Community: There’s a case study about leveraging aged domains to give you a head start in ranking your life insurance website.  There’s a few life insurance websites that came out of nowhere into the top of the search engine results and we dig in to exactly how they got there. So we have this ongoing bragging thread.  It’s the 2nd most viewed thread in the community  where we throw humbleness out the door and brag about stuff that’s happening in our business.  There’s things like closing six figure premium cases and submitting 9 applications in 1 day…...all the way to generating your first internet lead.  That first internet lead brag happened last week and I love it because it’s someone who started without a website and a few months in he’s generating his own leads. I also posted a very in depth guide to using Facebook Ads.  Right now, Facebook ads are the cheapest paid traffic source you can find.  You can tear through this course over a few days and be well on your way to generating your leads. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

Jason Patterson returns to the podcast and we talk about all the success we're having with Bing and why agents new to marketing online will get faster results when using the strategies discussed in this podcast with Bing. People in the episode: Jeff Root: [email protected] Jason Patterson Mentioned on this episode: Bing MLISP Episode #12: Life Insurance SEO with Jason Patterson Recent Action in the Sell Term Life Community: There’s a topic on using a technology that brings your website targeted traffic by sharing other peoples content.  Basically anyone who clicks on a shortened link you create, gets marketed to.  Very powerful for niche life insurance websites.  It may seem a bit unclear from my short description, but we go more in depth in what that looks like for life insurance agents with niche sites. There’s also a topic on hiring an SEO company.  An agent had questions and we’re giving our best advice from our experiences.  Lots of companies that make big claims out there and it’s easy to get sold on a subscription service to something that won’t have any long term results for you.  We go in detail about what’s important and what to look for. We’ve had a lot of great updates on mobile marketing too.  A couple agents weren’t converting their mobile traffic as much as they should and the community diagnosed the issue and conversions have gone up since they made the changes. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

Laura Harris is a CLU, ChFC, CIC. She's built her insurance business around creating systems and she's willing to share those systems with you in this podcast. Her systems allow her to leave her office for 30 days at a time and feel confident the business is thriving. Laura is a firm believer in micromanaging processes, so there is no need to micromanage people. People in the episode: Jeff Root: [email protected] Laura Harris: [email protected] Mentioned on this episode: Ideal Traits Fonality Surrender To Win by Laura Harris (Amazon Link) Recent Action in the Sell Term Life Community: A case study where an agent is showing us how he established a relationship that’s pulling in 3 app requests PER HOUR at times. Just 1 of these relationships can explode your business and it’s an untapped source for life insurance leads. We’ve already got agents that are making their own relationships using this method. We also talk about why there really is no reason why you shouldn’t be getting daily inbound internet leads within the next 6 months if you carve out the time and hustle. We list 4 things you can start doing TODAY to be getting daily leads within 6 months. It involves a lot of hustle, but there’s no reason anyone can’t do it if they put forth the effort. I also share with everyone how I write articles on my website that rank in Google and convert into leads. It’s my Standard operating Procedure I use for every single one of my articles. Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

An in depth discussion about life insurance e-signature technology.  If you're selling over the phone and not using e-signatures, you're losing out on a lot of business.  This podcast will discuss why and information on using e-signatures. People in the episode: Jeff Root: [email protected] Mentioned on this episode: iGo eApp Docusign Marketech Recent Action in the Sell Term Life Community: Should you use an 800 number or your local number when calling outside of your area?  Of course always use your local number when calling within your area.  So a bunch of agents chime in on what they do and give their experience. We also talk about a 3rd party exclusive lead source that’s getting some great reviews from some of our respected community members.  If you’re buying exclusive leads, you definitely should give these guys a try. It’s a company I’ll bet you’ve never heard of. We also share our sources for hiring writers to write for our websites and to get in the media.Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message

People in the episode: Jeff Root: [email protected] Liran Hirschkorn: [email protected] Mentioned on this episode: Lead Pages Adroll Perfect Audience SellTermLife Community Recent Action in the Sell Term Life Community: The major discussions in the Sell Term Life Community this week can teach you: Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community. Listening Options: Subscribe via iTunes – Leave us a Review! (Here’s How) Tune on Stitcher Radio Grab the RSS Feed here Or use the player at the top of this page Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback? … Send me a voice message

Everyone has their unique selling strategy and different ways of overcoming the most common objections we get on topics like price, more time to think, talking to a spouse and others. This week, I invited two agents with years of experience, Gary Wallace and Nick West, to discuss different strategies for overcoming these objections. Don’t miss this episode’s solid, actionable advice that you can start using on your calls today! Get full show notes and more information here: http://bit.ly/1lIvfOv

On this week’s episode, I address the different agent personas and the why agents struggle with the whole internet life insurance movement. Tune in to discover what mindset shifts must take place in order to seize the business opportunities that exist all around you. Get full show notes and more information here: http://bit.ly/1mTIxCJ

This week, my guest is Scott Burke from FEXContracting.com. Scott has been in insurance for over 17 years and is now considered one of the leading final expense experts in the industry. We discuss mistakes that agents make, the top finial expense guaranteed issue companies, and the characteristics of the majority of the final expense customers.  You can find show notes and more information by clicking here: http://bit.ly/1mTcJkd

On this week’s episode, Brian Greenberg joins me from TrueBlueLifeInsurance.com. Brian started out in 2004 and has quickly become one of the few rapidly growing series 7-certified, Million Dollar Round Table (MDRT) qualifiers that sells 100% over the phone.  You can find show notes and more information by clicking here: http://bit.ly/1zqCDkX

On this week’s episode Jason talks about his current online life insurance selling businesses and what makes them successful. Tune in to find out about six pivotal lessons Jason learned from his first year of running these businesses. Don’t miss these golden success tips that you can start using today to help you build and grow your online business.  Get full show notes and more information here: http://bit.ly/1xiNhYP

I dive into specific details about what separates successful agents from the rest, as well as give specific tips and techniques to help you stand out from the crowd. I also cover topics like the common denominator in successful life insurance businesses and which low and high friction opportunities you should avoid or tackle head on. You don’t want to miss this insightful episode that will get you inspired to start making the right changes in your business! Get full show notes and more information here: http://bit.ly/1mfANcb

10 years ago Chris Huntley was a struggling independent agent trying to come up with solid leads. While taking part of an insurance forum, he was offered the opportunity that changed his life. Listen in as Chris shares what he has learned about createing your own lean, mean, lead generation machine. You can find show notes and more information by clicking here: http://bit.ly/U8mNLw

This week, I am talking with Brent Kelly, founder and coach of Empowering Sales, about the importance of storytelling in sales. Brent, speaker and 14-year insurance veteran, recently started his own consulting and training business. He teaches salespeople how to build a signature brand and develop their storytelling skills in order to emotionally connect with their customers. You can find show notes and more information by clicking here: http://bit.ly/TM2Gmb  

This week, I am talking to Jan Penny, owner of Penny Insurance. Jan has been hailed as creating one of the most progressive life insurance IMOs in the industry with his company. With over 40 years of experience in the insurance field and member of MDRT, Jan successfully managed the Sacramento branch of TransAmerica, before opening Penny Insurance almost 15 years ago. With Penny Insurance, Jan has developed a formula for success and a simple but powerful way to set yourself apart as a Life Insurance Agent. You can find show notes and more information by clicking here: http://bit.ly/1oXvTYs

Listen to this episode to find out about the vast variety of ways of getting traffic to your website when you get hyper-focused in niche. You don’t want to miss these actionable steps and techniques that will set you on the way to successful niche marketing! You can find show notes and more information by clicking here: http://bit.ly/1tR5GdI

Have you ever wondered why some internet life insurance agents are successful and some are not? This week, I analyze the characteristics that define successful agents.

Learn the 6 ways you can ruin a sell and how to overcome them

One of the biggest perks of being an independent life insurance salesman online and over the phone is being able work from anywhere with an internet connection. With the enough dedication it is possible to be a successful agent doing business anywhere in the world.

This week I am talking with Joe Anthony, CEO of J.A. & Associates about how to market and manage your reputation as a life insurance agent.

Just one year ago, Liran struck out on his own and began building his online presence.  In today's episode, you'll hear all about the steps he took, the traps he fell into an precisely how you can avoid them, and the lesson's he learned along the way.